Turn Your Customer Data Into Powerful Email & Direct Mail Campaigns
MailX2 brings your customer data, audiences, creative, and campaigns together in one powerful marketing platform. Connect your existing data or upload your lists, then launch targeted, automated email and direct mail campaigns—all with the strategy, creative, and support you need to drive better results.
The
Advantage
MailX2 gives businesses access to sophisticated marketing automation without the complexity or workload of traditional DIY platforms. Bring in the customer data you already have—from your CRM, ecommerce platform, transaction system, subscriber lists, or uploaded files—and turn it into highly targeted email and direct mail campaigns.
And MailX2 is more than software. Our team helps with audience selection, campaign strategy, creative, offers, sequencing, and execution—giving you the tools and support to market more effectively without adding more work to your team.
How it Works
Bring your data. We’ll help you put it to work.
1. Connect & Organize
Bring Your Data Together Connect your CRM, ecommerce, transaction data, subscriber lists, or securely upload customer records to create organized, targetable audiences.
2. Automate & Personalize
Build Smarter Campaigns Create targeted email sequences and direct mail campaigns using custom offers, smart variable content, personalized messaging, and automated cadence.
3. Engage & Convert
Reach the Right Audience Deliver timely, coordinated email and direct mail campaigns that keep your brand visible, strengthen customer relationships, and drive more response and conversions.
Effortless Email Marketing—Automated, Personalized, and Fully Managed
Email remains one of the most powerful marketing tools—but only when done right. With MailX2, you can automate, personalize, and optimize your email outreach while benefiting from a custom-managed service tailored to your business.
Our team works with you to develop a high-performing strategy, create compelling offers, design conversion-focused email creative, and establish the right campaign cadence for your audience. Using your customer data, MailX2 can segment audiences and automatically deliver personalized email sequences based on customer attributes, interests, activity, and campaign goals.
Connect your CRM, ecommerce platform, transaction system, subscriber database, or securely upload your own lists to put the customer data you already have to work.
Automated Email Sequences
Create automated email flows based on audience segments, customer activity, campaign schedules, and business goals.
Dynamic Personalization
Use smart content variables, customer data, and targeted offers to create messages that feel relevant and personal.
Smart Cadence & Sequencing
Control when messages are delivered, how often customers are contacted, and how campaigns progress over time.
Custom-Managed Campaign Service
We help manage strategy, creative, offers, setup, and execution—so your campaigns are built to perform.
Connect & Activate Your Data
Use CRM, ecommerce, transaction, subscriber, API, or uploaded customer data to build targeted campaigns.
Increase Conversions & Repeat Sales
Reach customers with timely, relevant messages designed to drive response, repeat business, and revenue.
Personalized Direct Mail—Targeted, Automated & Fully Managed
Not all effective marketing happens online. MailX2 makes it easy to complement your digital campaigns with personalized, high-impact direct mail—targeted to the audiences that matter most. Use your CRM data, subscriber lists, customer records, or other connected data to automatically deliver postcards, offers, invitations, and personalized messages directly to your customers.
Our team helps manage the creative, targeting, printing, postage, and delivery—giving you the impact of direct mail without the operational complexity.
Targeted Direct Mail Campaigns
Automatically send personalized postcards and mail pieces to specific customer segments and audiences.
Cross-Channel Synergy
We help manage creative, targeting, printing, postage, automation, and delivery.
Higher-Impact Customer Engagement
Put a tangible, personalized message directly into your audience’s hands to strengthen recognition and drive response.
Increase Response & Conversions
Use timely physical mail to strengthen recognition and motivate customers to take action.
Connect Your Data. Power Smarter Campaigns.
Connect, Upload, Organize & Activate—Your Way
MailX2 is built to work with the customer data and business systems you already use. Connect your CRM, ecommerce platform, transaction systems, subscriber databases, or other first-party data sources—and bring everything together to create smarter, more targeted audiences and campaigns.
Prefer to work from a list? Securely upload your customer or prospect data and let our team help you organize, segment, and activate it through personalized email and direct mail campaigns.
Key Integration Features:
CRM & Business Data Integration
Connect customer records from your CRM, ecommerce platform, transaction systems, subscriber databases, and other first-party sources to keep audiences organized, current, and ready for activation.
Secure Data Uploads
Already have customer or prospect lists? Securely upload your data and use MailX2 to organize, segment, tag, and activate those records through targeted campaigns.
Connected Apps & Integrations
Extend MailX2 through supported integrations and APIs that connect your existing marketing and business tools, making it easier to keep data flowing and campaigns working together.
- Salesforce
- HubSpot
- Shopify
- Zoho
- Tyepform
- Asana
- Calendly
And many more!
Beautifully Crafted Campaigns That Drive Results
Great marketing requires more than powerful technology—it needs creative that captures attention and inspires action. MailX2 combines professional design, compelling messaging, personalized offers, and conversion-focused campaign structures to help your email and direct mail stand out.
Our team works with you to develop creative around your brand, audience, goals, and customer data. From special offers and product promotions to customer re-engagement and new announcements, every campaign can be customized with smart variable content and personalized messaging designed to drive response.
See design examples below.
Direct Mail Is Not Dead—It’s More Powerful Than Ever
In an age of digital overload, direct mail gives your brand a tangible way to stand out and get noticed. MailX2 makes direct mail smarter by using the same customer data and audience segments that power your digital campaigns—allowing you to deliver targeted, timely, and personalized messages directly to the people who matter most.
Whether your audience comes from your CRM, subscriber lists, transaction history, ecommerce data, uploaded records, or other connected sources, MailX2 helps you coordinate direct mail with your email strategy to reinforce your message and create more opportunities for customers to respond.
Why the Email + Direct Mail Combo Works
Email delivers speed, frequency, and scalability. Direct mail adds tangibility, visibility, and staying power. When both channels use the same audience data, offers, and campaign strategy, they reinforce one another—creating a coordinated customer experience that keeps your brand recognizable and gives your audience more opportunities to respond.
The Results Speak for Themselves:
- Direct mail gets a 90% open rate compared to ~20% for email.
- 70% of consumers say direct mail feels more personal than online interactions.
- Brand recall is 40% higher when email and direct mail are used together.
- 5X growth in your subscriber list when using MailX2 direct mail campaigns.
- Coupons and offers delivered via mail have a higher redemption rate and drive in-store and online traffic.
Choose the MailX2 Plan That Fits Your Growth
Start with the data and marketing capabilities you need today, then expand MailX2 as your audience and marketing strategy grow.
Activate your existing customer data with MailX2 Base, add website visitor identification when you want to grow your audience, or expand into digital demand channels for a complete multi-channel strategy.
MailX2 Base
Email + Direct Mail Marketing
$395 / Month
The ideal starting point for businesses ready to put their existing customer data to work with powerful, automated email and direct mail campaigns.
- Customer & prospect list uploads
- CRM and first-party data integration
- Audience segmentation & tagging
- Automated email sequences
- Direct mail campaign capabilities
- Smart variable content
- Campaign strategy & creative support
- Reporting & campaign management
MailX2 + Identity
Grow Your Audience Automatically
$995 / Month
Everything in MailX2 Base, plus website visitor identification that continuously adds new opportunities to your marketing audience.
Includes Everything in Base, Plus:
- Website visitor identification
- Privacy-first identity technology
- New audience records automatically added
- Contact data validation & enrichment
- Website behavior insights
- Automated visitor follow-up
- Expanded audience growth capabilities
MailX2 + Demand
Expand Your Reach Across Channels
$1,375 / Per Month
Take the audiences already inside MailX2 and activate them across additional digital channels to increase reach, frequency, and brand visibility.
Includes Expanded Audience Activation:
- Google Ads
- Meta audiences
- YouTube
- Display retargeting
- Online video
- OTT / CTV
- Partner demand channels
- Additional programmable outputs
Available Add-Ons
Customize your MailX2 program based on your campaign needs.
- Additional email sends
- Automated 1:1 direct mail
- Targeted bulk direct mail
- EDDM campaigns
- Additional creative services
- Custom integrations
- Additional data processing
MailX2 for Agencies
Give Your Clients Powerful, Fully Managed Marketing Solutions
Your clients rely on you to bring them smarter strategies, stronger technology, and measurable results. MailX2 gives agencies a scalable platform for turning client data into professionally managed email and direct mail campaigns—without requiring your team to build the technology, creative, or automation infrastructure from scratch.
Start clients with the data they already have, add website visitor identification when they’re ready to grow their audience, and expand into digital demand channels as their marketing needs evolve. MailX2 gives your agency a flexible way to deliver more value while creating new opportunities for recurring revenue and long-term client retention.
Why Agencies Choose MailX2
Scalable & Fully Managed
Support clients of different sizes and needs with managed campaign strategy, creative, automation, data, and execution.
White-Label & Custom Branding
Offer MailX2 solutions under your agency’s brand for a seamless client experience.
Data-Driven Audience Activation
Turn CRM, ecommerce, subscriber, and first-party data into targeted audiences and personalized campaigns.
Done-for-You Campaigns
Our team supports audience strategy, creative, offers, automation flows, campaign setup, and execution.
More Services. More Client Value.
Expand your offering with email, direct mail, audience growth, and digital demand—without adding a large internal team.
A Powerful Marketing Technology Ecosystem
MailX2 connects with leading data, technology, communications, and marketing platforms to help businesses get more from their customer data. From data enrichment and audience management to email, direct mail, digital advertising, and demand-channel activation, our expanding technology ecosystem helps you build more connected, scalable marketing strategies.
Frequently asked question
1. What is MailX2?
MailX2 is a managed marketing platform that helps businesses turn customer and prospect data into targeted email and direct mail campaigns. Bring your existing data into MailX2, organize and segment your audiences, and launch personalized campaigns with automation, creative, strategy, and execution support from our team.
2. Do I need website visitor identification to use MailX2?
No. MailX2 works as a powerful standalone marketing platform using the data you already have. You can upload customer or prospect lists, connect supported business systems, and use your existing first-party data to create automated email and direct mail campaigns.
Website visitor identification is available as an optional upgrade when you’re ready to expand your audience even further.
3. What types of data can I use with MailX2?
MailX2 can work with customer and prospect data from sources such as your CRM, ecommerce platform, transaction systems, subscriber database, uploaded lists, APIs, and other supported first-party data sources.
Once inside MailX2, records can be organized, filtered, segmented, and tagged to create highly targeted audiences for your campaigns.
4. Can MailX2 integrate with my existing CRM or business systems?
Yes. MailX2 supports integrations and data connections that can help bring information from your existing marketing and business systems into the platform.
Depending on your setup, data may be synchronized through supported integrations and APIs or securely uploaded for campaign use. Our team can help determine the best approach for your business.
5. Does MailX2 only send email?
No. One of MailX2’s biggest advantages is the ability to coordinate both email and direct mail from the same audience data and campaign strategy.
Email provides speed, automation, and scalability, while direct mail adds a tangible physical touchpoint. You can use either channel independently or combine them into coordinated multi-touch campaigns.
6. Do I have to create and manage the campaigns myself?
No. MailX2 is designed to give you more than software.
Our team can assist with audience strategy, campaign planning, copywriting, creative design, offers, sequencing, automation setup, direct mail execution, and ongoing campaign support. You remain involved in the direction and approvals while we help handle the heavy lifting.
7. How personalized can my campaigns be?
MailX2 can use customer data, audience segments, tags, smart variables, offers, and other available attributes to make campaigns more relevant to each audience.
Campaigns can be customized around factors such as customer type, interests, location, purchase history, campaign segment, business relationship, or other data available within your MailX2 account.
8. Can MailX2 help me grow beyond the audience I already have?
Yes. If you want to expand beyond your existing customer and prospect data, website visitor identification can be added to MailX2 as an audience-growth solution.
This technology can help identify qualifying anonymous website traffic and introduce additional audience records into MailX2, where they can be validated, segmented, and incorporated into personalized marketing campaigns.
9. Can MailX2 reach my audiences beyond email and direct mail?
Yes. Businesses that want to expand their reach can add demand-channel activation capabilities.
This allows eligible MailX2 audiences to support campaigns across channels such as Google, Meta, YouTube, display retargeting, online video, OTT/CTV, and other supported marketing outputs.
The goal is to help you use the same underlying audience strategy across more touchpoints while increasing reach, frequency, and brand recognition.
10. Do I need technical or marketing expertise to use MailX2?
No. MailX2 is specifically designed to reduce the complexity of sophisticated marketing.
Our team can assist with onboarding, data connections, audience setup, creative, automation, campaign execution, and ongoing support—so you don’t need a large internal marketing or technical team to take advantage of the platform.
11. What types of businesses can benefit from MailX2?
MailX2 is designed for businesses that have customer or prospect data and want to use it more effectively.
That can include retailers, ecommerce companies, local businesses, professional services, multi-location brands, home services, financial services, automotive businesses, agencies, and many other organizations looking to improve customer engagement and generate more opportunities.
12. Is MailX2 available for marketing agencies?
Yes. Agencies can use MailX2 to expand their client offerings without having to build their own email, direct mail, data, creative, and automation infrastructure.
MailX2 can support agency partners with managed campaigns, custom branding, audience activation, creative services, and scalable solutions that can grow as their clients’ needs evolve.
13. How does MailX2 pricing work?
MailX2 is designed with responsible data use, security, and privacy in mind. The platform works with customer-provided and supported data sources and incorporates processes for data validation, audience management, and responsible campaign execution.
Because privacy and marketing requirements can vary by business, data source, channel, and jurisdiction, our team works with clients to establish an appropriate setup for their specific program.
14. How does MailX2 approach data privacy and security?
MailX2 is designed around scalable packages so you can start with the capabilities you need and expand over time.
You can begin with MailX2 Base for email, direct mail, customer data activation, and managed campaign support. From there, you can add website visitor identification to grow your audience and additional digital demand channels when you’re ready to expand your reach.
Direct mail volume, additional email usage, integrations, and other campaign services may vary based on your program and marketing needs.
Get in Touch with Us
Let’s Build a Smarter Marketing Strategy Around Your Data
Have questions or want to see how MailX2 could fit your business? Our team can help you explore the right combination of email, direct mail, data activation, audience growth, and digital demand channels based on your goals.
Tell us a little about your business and we’ll help you determine the best place to start.
