How to Segment Your Audience Based on Shopping Behavior

Use audience segmentation by shopping behavior to organize shoppers by intent, lifecycle stage, cart activity, purchase history, and repeat visits for more relevant marketing.

Audience segmentation by shopping behavior is more useful than grouping everyone into broad labels such as “customers,” “prospects,” or “newsletter subscribers.” A visitor who viewed the same product three times, a shopper who abandoned checkout, a recent first-time buyer, and a customer who has not purchased in nine months may all be in the same […]