Why SMBs Struggle With Follow-Up After Peak Season (and How to Rebuild Momentum)

Peak season ends and it feels like you should finally breathe. But instead, you’re stuck in a messy middle: fulfillment catch-up, customer emails, returns, inventory, and planning the next push—while your marketing quietly goes dark. That’s when the post-peak slump shows up. Traffic cools. Orders normalize. And the momentum you fought for during peak season […]