Email Marketing Legal Requirements Every SMB Should Know

Learn SMB email marketing legal requirements for CAN-SPAM, consent, opt-outs, list sourcing, vendors, privacy, and automated campaigns.

SMB email marketing legal requirements start with a simple principle: a business remains responsible for the commercial messages sent in its name. Using an email platform, agency, automated workflow, CRM, or visitor-identification tool does not remove that responsibility. The business should know why a person is on the list, what type of message is being […]