A Step-by-Step Roadmap to Setting Up Automated Drip Campaigns

Use this automated drip campaigns roadmap to build automotive workflows with triggers, email, direct mail, CRM rules, suppression, testing, and measurable follow-up.

An effective automated drip campaigns roadmap should begin before anyone writes the first email. For automotive dealers, the most common mistake is building a sequence around a calendar instead of a customer action. “Send email one on day one, email two on day three, and a postcard on day seven” is not yet a strategy. […]